Thanksgiving is traditionally followed by my favorite holiday, Black Friday. My mom and I used to get up at 2:30 a.m. and joke that soon we wouldn’t even have to sleep at all, since stores were opening earlier and earlier – first 6 a.m., then 5 and finally 4 (Could you believe it!).
But now, it’s happened. Last year, most stores opened at midnight – and this year, Thanksgiving Thursday is the new Friday – and it has people angry, saying they can’t enjoy the holiday with their families anymore.
So now struggling retailer JCPenney seems to be going with a “we’re the good guys” strategy, saying they won’t open until Black Friday:
— jcpenney (@jcpenney) November 18, 2012
Personally, I’d like to see all stores go back to an actual Black Friday opening. It’s getting to be too much, in my opinion.
But will opening later put stores at a disadvantage? Crowds last year for the midnight openings were the biggest I’ve ever seen them in my Black Friday openings.
What do you think? Should retailers wait until Black Friday morning or continue to push the envelope?
[BTW - I'll be posting some pics tomorrow of my own early-morning adventures!]