Tag Archive | retail

I’m Guilty: Showrooming

amazon_kindle_wifi3g_3rd_generation.html_587589_g9Yesterday, I wrote an article on a topic I’ve followed for awhile: Internet sales tax and the “Marketplace Fairness Act.”

You can read the fine details at dailyitem.com, but basically, a lot of brick-and-mortar stores want sales tax to cut down on a process called “showrooming.” Here’s a handy definition:

Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but then shopping online to find a lower price for the same item.

And I am here to confess, that I, Ashley Wislock, am guilty of the crime of showrooming.

You see, it’s technically my father’s fault. He bought me my Kindle and introduced me to the world of e-books. Since then, I’ve pretty much completely ditched paperbacks for the cheaper, more portable Kindle book.

But that doesn’t mean I haven’t been in bookstores lately. I just….um….don’t buy anything while there, opting to purchase anything interesting later on my Kindle.

In my defense – well, I guess I don’t have one. I just feed the Amazon.com machine. Oh well.

The thing is, I like the fact that I can find any random book I want to read instantly and begin reading it. It’s a long way from dragging my mom to the bookstore and angrily realizing they didn’t have what I wanted anyway.

[And this whole thing is more ironic because I just posted photos of my Kindle yesterday. So, I stand guilty as charged.]

Are you guilty of showrooming? What do you check out before you buy?

Black Friday: Inside a trip to Wal-Mart

Last night, My mother, her friend, my boyfriend and I were one of the thousands of shoppers to head out to Wal-Mart for the beginning of “Black Friday,” which began at 8 p.m. on Thursday.

We headed to the Wal-Mart in Buckhorn, lists in hand.

It was actually pretty enjoyable. We got our items and were able to have a good time, without much pushing and shoving.

But for those of you who were in a tryptophan coma last night, you can still experience the inside of a Wal-Mart on Black Friday – here’s my photos documenting the experience:

Here what a typical Black Friday Wal-Mart looks like: pallets of goods everywhere, all wrapped up until it’s time to open them. The key is to find your pallet and stick to it like glue until the appointed hour.

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Black Friday vs. Thanksgiving: When should stores open?

Happy Thanksgiving!

Thanksgiving is traditionally followed by my favorite holiday, Black Friday. My mom and I used to get up at 2:30 a.m. and joke that soon we wouldn’t even have to sleep at all, since stores were opening earlier and earlier – first 6 a.m., then 5 and finally 4 (Could you believe it!).

But now, it’s happened. Last year, most stores opened at midnight – and this year, Thanksgiving Thursday is the new Friday – and it has people angry, saying they can’t enjoy the holiday with their families anymore.

So now struggling retailer JCPenney seems to be going with a “we’re the good guys” strategy, saying they won’t open until Black Friday:

— jcpenney (@jcpenney) November 18, 2012

Personally, I’d like to see all stores go back to an actual Black Friday opening. It’s getting to be too much, in my opinion.

But will opening later put stores at a disadvantage? Crowds last year for the midnight openings were the biggest I’ve ever seen them in my Black Friday openings.

What do you think? Should retailers wait until Black Friday morning or continue to push the envelope?

[BTW - I'll be posting some pics tomorrow of my own early-morning adventures!]