Colleges using social media for move-in

When I left for college, things were simpler than they are now.

We maybe took some photos, but the ones we did were just for use on your flip phone – nothing major.

Now. Well, it’s different.

Now with social media the photos you take of your parents lugging boxes up the stairs are meant for public consumption on Facebook, Twitter and Instagram and colleges are taking notice and encouraging students to share.

Which is actually a pretty smart thing to do since it gives prospective students a behind-the-scenes look at your institution.

Susquehanna University is preparing for the big freshman move-in:

Like I said, this seems like a cool way to connect with new students and showcase a right-of-passage for new students to prospective students in a way that reaches them on their terms.

I’ll be monitoring the hashtag to see how it turns out!

Have you noticed other cases like this? What are other schools doing?

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